SportsEngine Motion Named Preferred Technology Partner of USA Cheer

NBC Sports Next, the leader in youth sports technology, today announced a multi-year technology partnership with USA Cheer, the Governing Body for sport cheering in the U.S. USA Cheer joins a rapidly growing list of major sports organizations choosing NBC Sports Next’s specialized SportsEngine Motion technology for their member clubs to manage their operations.

USA Cheer represents member organizations in a sport that now includes more than 3 million participants in recreational youth, all-star, school cheer, and STUNT. In 2021, cheer was officially recognized by the International Olympic Committee, giving the sport the opportunity to be included in a future Olympic program. Because SportsEngine Motion is specifically designed to manage the unique demands required by studio and class-based sports, USA Cheer will utilize the technology to help achieve its mission to help grow interest and participation, promote safety, and represent the USA in international competition. 

SportsEngine Motion’s technology platform is an all-inclusive, business management software specially developed for studio and class-based sports, as well as sports that conduct camps and clinics. Cheer, gymnastics, dance, figure skating, martial arts, and swimming are a few examples. The number of class-based sports organizations using SportsEngine Motion, which have different organizational needs from competition-only team sports like football and basketball, has doubled over the past two years. Stronger Youth Brands’ Soccer Shots, a learn-to-play franchiser currently enrolling more than 600,000 children across North America in age-appropriate soccer curriculum, is the latest industry leader to switch to SportsEngine Motion technology.

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USA Cheer member organizations utilize the platform’s cloud-based features, including registration, payment processing, automated billing, member communication, and a free mobile app. SportsEngine also provides an exceptional customer experience, as well as flexible payment options for families. Member organizations will benefit from the user-friendly interface of SportsEngine Motion’s class and lesson functionality, providing efficient and streamlined tools for all types of scheduling.

“It’s important for USA Cheer to provide great resources to the cheer community and partnering with SportsEngine will help expand the growth of cheerleading and assist with the ease of doing business,” said USA Cheer Executive Director Lauri Harris.

“We’re proud of our longstanding support for cheer and the confidence USA Cheer has demonstrated by choosing to implement our SportsEngine Motion technology,” said Will McIntosh, President, NBC Sports Next. “The solutions built into Motion were created with cheer in mind, so it’s a better platform, overall, to more effectively engage their membership and advance their mission.”

SportsEngine serves more than 30,000 small and medium-sized youth sports organizations, tournaments, the USOPC and Governing Body community, professional sports leagues and thousands of municipalities with its cutting-edge suite of technology solutions to dramatically reduce the time they spend on administration and communication, allowing them to focus more time on developing their athletes.