The Growth of Women’s Sports and Why It Matters for Youth Sport

 

Four-time Olympian and javelin thrower Kara Winger has seen a change happening. Not only are more women coming to sport, but they are also being celebrated and promoted as equals to their male counterparts, they're getting more coverage on TV and in print, and they are getting more financial recognition. There is still a long way to go to ensure sport is as accessible for girls as it is for boys, but progress is being made.

Here, Winger talks about what being a role model in sport means, how the narrative around girls in sport is changing, and why professional women athletes are a necessary part of that change.

Visibility

We know that sports are about so much more than scoring goals and winning competitions, and when girls aren't able to see a pathway to sport, they miss more than just physical activity. "I grew up playing sports, but mostly in order to make friends," Winger recalls. "We moved 10 times before I was in fifth grade, and I was really shy. I found it easier to play sports than to talk to other kids. It was my way to instantly be part of a community and make friends. I wasn't necessarily a great athlete, but I enjoyed trying hard and having people around me."

Winger was lucky that she had that early intuition to get involved in sports, but it wasn't until recent years that women athletes became more visible in sports media, and the numbers for girls' sport participation finally began to rise (though there's still a lot of work to be done). And now, with athletes like Caitlyn Clark, Simone Biles, and Katie Ledecky constantly in the headlines, it feels as though there is finally a cultural shift towards normalizing and celebrating girls and women in sport.

Opportunity

As coaches and caregivers to young athletes, you have a huge opportunity right now. Young girls and boys are watching and learning from what they see athletes and coaches saying and doing. They're seeing how the media portrays athletes, and if we can continue on the path of broadening awareness and interest in women’s sport, we start to set the precedent that girls and women are just as capable and valid athletes as men. At the same time, young men can find their role in lifting the voices and experiences of women athletes.

This doesn't mean that coaches and caregivers (or the female athletes themselves) should feel a greater pressure to perform or to 'turn pro.' Ultimately, what will bring more girls and women to sport is a sense that regardless of their level, they belong on the field. As Winger noted, she wasn't an amazing athlete as a child. She played plenty of sports—soccer, softball, basketball, volleyball, swimming, track—and didn't excel at all of them. It wasn't until high school that she found the javelin, thanks to the recommendation of her track coach.

"We just hung out every day and got to be outside," she recalls. "I loved my teammates, and I really enjoyed the puzzle of learning how to throw. I accelerated pretty quickly, but it was the newness of it that I really loved and the individual pursuit while still being part of a team."