Sponsored Content SportsEngine, a brand from NBC Sports Next is the leading provider of Sport Relationship Management (SRM) software, empowering athletes, parents, coaches, and sports organization administrators with tools and services to manage their organizations and sports lives. Read SportsEngine stories History of the Olympic & Paralympic Mascots March 17, 2021 | 1 minute, 37 seconds read Want to learn more about the Olympic mascots? Visit olympic.org/mascots The Olympic and Paralympic mascots are fictional characters—usually an animal native to the area or human figures—who represent the cultural heritage of the place where the Olympic and Paralympic Games are taking place. The first Olympic mascot was born at the Grenoble Olympic Games in 1968. It was named "Schuss" and was a little man on skis, designed in an abstract form and painted the colors of France (blue, red, and white). Starting in 1968, the coherent design system was introduced for the XIX Olympiad in Mexico. Building on the graphical success, 1972 Olympics in Munich introduced Waldi, a Dachshund dog, which was a popular breed in Bavaria and represented the attributes required for athletes—resistance, tenacity, and agility. It contained three of the colors of the Olympic flag (blue, yellow, green). From 1972 to date, every Olympics has featured a mascot the represents the feel of the games and something of the host city. The success of those first mascots helped the idea of a mascot become a symbol of the Olympic Games and developed into an institution. Tokyo Olympic Mascot: Maraitowa The 2020 Olympic mascot is called Miraitowa, which is derived from the Japanese words mirai (future) and towa (eternity). This name was chosen to promote a future full of eternal hope in the hearts of people all over the world. History of the Olympics Curious about how the Olympics started? Want to know what happens at the Opening Ceremonies? Read about the history of all the elements of the Olympic Games. History of the Ancient Olympic Games History of the Closing Ceremony History of the Opening Ceremony History of the Olympic Torch and the Olympic Flame History of the Olympic & Paralympic Mascots History of the Olympic Medals History of the Olympic Rings History of the Modern Olympic Games tags in this article Fan Olympics SportsEngine